Digital Marketing Within The Healthcare Industry

Digital marketing, an evolving trend permeating across industries, represents a vital frontier for businesses striving to optimize their marketing endeavors. Despite its prevalence, many newcomers to the marketing arena still grapple with its essence.

In essence, digital marketing encompasses all promotional activities conducted through online channels to engage audiences. Businesses leverage digital platforms, such as social media, email, search engines, and websites, to connect with both potential and existing customers.

Digital Marketing in Healthcare: Past, Present, and Future

Now that we have a grasp of digital marketing, let s explore its relevance within the healthcare sphere.

The Past: In the mid-1990s, the advent of the Internet marke…

Essential Tips for Choosing International Health Insurance

 

International health insurance has grown increasingly important as globalization quickens and more people find themselves working, learning, or retiring overseas. Living abroad and having thorough health coverage can make all the difference between getting timely, high-quality treatment and paying outrageous medical bills. These are some basic guidelines to help you choose the best foreign health insurance policy for your circumstances.

1. Know Your Coverage Requests.

It s important to evaluate your own healthcare needs before delving into the many insurance choices. Are you going to be temporarily staying or moving long term? Are any of your pre-existing conditions requiring frequent treatment? Are you alone traveling or do you also require co…

Protecting Your Assets: Property Distribution in Ontario’s Separation Agreement Forms

Understanding Property Distribution in Separation Agreements

What is Property Distribution?

Property distribution refers to the division of assets and debts accumulated during a marriage or common-law relationship. In Ontario, the Family Law Act outlines the legal framework for this process, ensuring that both parties receive an equitable share of the marital assets. This typically involves dividing the net family property (NFP), which includes all assets and debts accumulated during the marriage, except for specific exclusions such as gifts, inheritances, or property brought into the marriage.

The goal of property distribution is to reach an equitable, though not necessarily equal, division of assets. This means th…

U.S.: Suicide Rate Surged Among Veterans

Eli Clifton

WASHINGTON, Jan 13 2010 (IPS) – Suicides among United States military veterans ballooned by 26 percent from 2005 to 2007, according to new statistics released by the Veterans Affairs (VA) department.
Of the more than 30,000 suicides in this country each year, fully 20 percent of them are acts by veterans, said VA Secretary Eric Shinseki at a VA-sponsored suicide prevention conference on Monday. That means on average 18 veterans commit suicide each day. Five of those veterans are under our care at VA.

The spike in the suicide rate can most clearly be attributed to the ongoing wars in Iraq and Afghanistan and the high number of veterans returning to the U.S. with post-traumatic stress disorder (PTSD).

We have now nearly two million vets of Iraq an…

SOUTH AFRICA: The Invisible People

CAPE TOWN, Apr 4 2011 – Since psychiatric care was decentralised last year in South Africa, patients have been moved from hospitals into community day hospitals that don t have the appropriate resources to deal with mental illnesses. As a result, many of society s most vulnerable have slipped through the cracks in the system and now walk the streets like invisible people.
One in six South Africans struggle with a mental disorder. Credit: Charlie Sperring

One in six South Africans struggle with a mental disorder. Credit: Charlie Sperring

You see some walking the verge of highways, mut…

Pakistan’s Measles Deaths Hinder Global Goals

A child gets a measles shot at the Jalozai refugee camp. Credit: Ashfaq Yusufzai/IPS

PESHAWAR, Pakistan, Aug 14 2012 (IPS) – Measles outbreaks, which have killed at least 100 children in Pakistan’s militancy-hit border areas since May, have prompted calls by experts for better cooperation in territories adjacent to Afghanistan with international immunisation campaigns.

“The latest victims of this paediatric disease are children in the Mohmand Agency of the Federally Administered Tribal Areas (FATA) where nine deaths have been confirmed as a result of non-vaccination,” Dr. Anwar Shah, top health officer in the agency, told IPS.

Measles, a highly …

To Tell or Not to Tell? Ugandan Teens Grapple with HIV Disclosure

This is the second in a three-part series on youth and AIDS in Africa

Many HIV positive teenagers struggle to disclose their status to their sexual partners. Credit: Mercedes Sayagues/IPS

KAMPALA, Apr 8 2014 (IPS) – Silence is golden, it is said. But not for Constance Nansamba* from Uganda, who paid a dear price for keeping silent about being HIV positive and pregnant at age 18.  

“I was terrified. I ran away from my brother’s home. I could not follow the PMTCT [prevention of mother-to-child transmission] guidelines, so the baby is HIV positive,” she told IPS.“There are few designated adolescent-friendly outpatient health care facilities, while in-patien…